MELCOM GHANA ADOPTION OF LOW COST LEADERSHIP STRATEGY IN GHANA.
According to M E Porter which he described cost leadership strategy as cost business strategies as when a company tries to provide a product at lower cost than any of its competitors and also a margin of flexibility to a firm to lower price if the competition becomes stiff and jet to earn more or less the same level of profit. To our observation to this, a company or firms competitive advantage depends on low cost of their products and services against it competitors. Porter’s explanation for this is that firm with high market shares are successful because they pursued a low cost leadership cost strategy. Commenting on this; we also realized that cost leadership strategy can also be called as low cost strategy. Assumption was given to firms or company that win its market shares by appealing to cost conscious and costumers being sensitive to low price of commodity with its target market by creating customer values and wants. To succeed in offering the lowest price s...